2011 Football World Cup: Frankfurt sets new standards with organic sausages

For many fans, great food and great football go hand in hand. But when catering products are manufactured, transported and packaged and their leftovers disposed of, a huge amount of energy and raw materials is consumed. Making a conscious choice to offer organically produced food is a viable alternative. Unlike conventional agriculture, organic farming dispenses with industrial fertilizers and pesticides. This protects the farmland and ground water from being polluted with chemical substances. Since organic farmers replace mineral fertilizers with natural fertilizers, the energy which would be used to produce industrial fertilizers is also saved.

During the 2011 Women’s Football World Cup in Germany, every World Cup stadium had at least one meal on the menu consisting of organically produced food. However, organic food tends to be more expensive than conventional products. Experience has shown that many visitors to the World Cup, when given the choice between a conventionally and organically produced product, went for the cheaper option. The concept of the Frankfurt stadium proved more successful during the 2011 World Cup by only offering organic fried sausages. Although different types of sausages were also available, the organic fried sausages proved highly popular: A total of 24,000 organic fried sausages were sold across all the matches held in Frankfurt.

Go back